LOTUS AEROAD

An exclusive AR app that launches the Lotus Emira at Goodwood Festival of Speed.

Lotus is first, last and always for the drivers. And the same goes for this app, designed to help you fully experience the amazing Lotus ‘Aeroad’ Central Feature at this year’s Goodwood Festival of Speed. Using the latest AR technology, users can watch four iconic Lotus cars speed through the air on an augmented racetrack. The app also features an 'at home' mode for those fans unable to attend the event giving them the opportunity to launch a virtual version of the sculpture, plus the racetrack and cars.

Once launched, users can take a photo or record a short video of their journey round the augmented track and save it to their device to share. The app also features a timed 'Special Launch’ for the reveal of an exclusive new model they’ll be able to view within the AR experience once released. Users can also choose to enter their email address to receive more information about the exclusive car launch.

Within the app there will be a help section, plus a backup QR code scan to launch the AR in case of difficulties for the users.