I am HERO

Set a goal and a deadline. Create a plan and make it happen. If you are serious about your nutrition and fitness journey, you need to start using "i am HERO": the best tool that will help you make better food & nutrition choices and help to keep your calories under control.

With over 1 million recognized barcodes for food products (including 175.000 in the US), it has never been easier to visualize your nutrients. Can’t find a product? No problem: you can add the missing nutrition values in just a few seconds and help us improve our database.

Even more, we have expanded our database with more than 2000 common foods, grouped into the following categories:  alcoholic drinks, beans & legumes, beverages, bread & cereals, cheese, milk & dairy, eggs, fast food, fish & seafood, fruits, meat, nuts & seeds, pasta, rice & noodles, salads, sauces, snacks, soups, sweets & desserts, vegetables.

Scan the barcode of your food product, import it from your photo library or manually enter the barcode number. Easy to visualize, understand and decide if the scanned product can fit into your diet. Detailed nutrition values for the 15 most important macronutrients (fats, carbs, protein, salt, sodium, etc.)

Add the products to your daily diary and keep your calories under control.