Alpha Industries

The Alpha Industries app – functional, clear, to the point. • Faster checkout for hassle-free shopping • Push notifications for news and drops • Optimised navigation and improved performance • And many more

Alpha Industries: Built for the Field. Claimed by the Streets.

Founded in 1959, Alpha Industries started by developing military-grade outerwear for U.S. troops. The MA-1 bomber, M-65 field jacket, and N-3B parka were engineered for the toughest missions – and became street style icons.

From Air Force pilots to underground subcultures and high-scale collaborations with Vetements and Supreme: Alpha gear has always been mission-ready. Built to last. Designed with purpose.

In the early ‘90s, Alpha Industries entered the European market, setting up its HQ near Frankfurt. In 2024, the brand opened its first flagship store in Frankfurt – expanding its presence in Europe and staying true to its mission:

Gear for those who move with intent.