PRADAxPRADA

PRADAxPRADA is an immersive virtual reality journey from Prada Parfums that reveals La Femme Prada and L’Homme Prada through a curated sequence of scenes and textures. Travelers navigate a three-dimensional space where lighting shifts, surfaces shimmer, and narratives unfold, guided by fashion, beauty, architecture, and performance.

In this interactive experience, users choose their path through a chambered world featuring fragrance ingredients, bottles and packaging, and appearances by stars from Steven Meisel’s campaign, including Mia Goth, Mia Wasikowska, Dane DeHaan, and Ansel Elgort. The voyage builds toward the grand reveal of the fragrances, showcasing Prada’s restless push beyond boundaries.