Watch Essentials

The user interface is generally solid, except for the use of the rotating crown and simple ‘80’s style video game animations. These seem to exist to add interest/engagement, but if the target audience is adults with an interest in horology, they are completely unnecessary. The larger issues are the lack of current information and use of marketing speak in lieu of facts. UN and GP are no longer part of Kering Group, there are a number of items that reflect the Swiss marketing focus rather than objective facts, and the justification of the current standards necessary in order to receive the “Swiss Made” appellation is frankly sad. Overall, anything that improves access to and knowledge of horology is a good thing, but this app seems more like an effort to train watch salespeople than an effort to create and inform engaged collectors.

After many years out of the watch business, thank to the developers of this App, who found a nice and simple way to explain and teach how a watch is working in the appropriate vocabulary !