4Loyalty Merchant App

4Loyalty Merchant App

The 4Loyalty Merchant App is designed for businesses that want to create and manage their own customer loyalty program.

It functions as the management tool (admin/business side) allowing the store owner to interact with their customers (who likely use a corresponding client app, e.g., "4Rewards").

🎯 Core Purpose

The app allows businesses to build customer loyalty through points or stamp systems, create marketing campaigns, and track their performance.

🛠 Key Features

1. Loyalty System:
- Points: Set points per euro ratio (e.g., 1€ = 10 points).
- Stamps: Digital stamp card (e.g., "Buy 10 coffees, get 1 free").
- Rewards: Define gifts and offers that customers can redeem.

2. Customer Management & Transactions:
- QR Scanning: The store owner scans the customer's QR code to add points/stamps or redeem rewards.
- Manual Entry: Ability to find a customer by phone number if they don't have their mobile with them.
- Reviews: View and respond to reviews left by customers.

3. Marketing Tools & Campaigns:
- Campaigns: Create promotional actions (e.g., Offers, Discounts).
- Targeting: Send campaigns to all customers or specific groups (segments).
- Birthday Automations: Automatic sending of gifts or wishes on customers' birthdays.
- Scratch Cards: Fun "Scratch" feature for random gifts, e.g., on birthdays.
- Flyers: Create promotional flyers.
- Referral: "Invite a Friend" system with two-way rewards.

4. Business Management (Settings):
- Profile: Edit logo, details, and opening hours.
- Location: Set store location on the map (Google Maps).
- Subscription: Monitor the business's subscription status to the service.
- Reports: Transaction and performance reports.

5. Technical Characteristics:
- Supports Greek and English.
- Features Light & Dark Mode.

In summary, it is a complete CRM and Loyalty tool for small and medium-sized businesses that want to digitize their relationship with their customers.