Google Analytics Annotations – ed.Context

Easily add permanent annotations to Google Analytics reports with ed.Context and bring your reports alive.
What is Google Analytics Annotations – ed.Context?
ed.Context - Google Analytics 4 Annotations is a Chrome extension that enables you to add relevant context data to your Google Analytics 4 reports. It integrates with Google Tag Manager, Google Spreadsheets, and allows you to add custom events for maximum flexibility. A free or paid subscription to the e-dynamics Data Platform (EDP) is required.

Extension stats

Users: 20 ▼ -2
Rating: 5.00 (4)
Version: 2.0.2 (Last updated: 2024-07-23)
Creation date: 2020-03-24
Risk impact: Moderate risk impact
Risk likelihood: Moderate risk likelihood
Manifest version: 3
Permissions:
  • tabs
  • storage
Size: 396.29K

Other platforms

Not available on Firefox
Not available on Edge
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Extension summary

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Make your standard Google Analytics reports speak to you by adding valuable context information. ed.Context annotations help you to better understand and interpret what you see. Relevant context makes a difference.

Add permanent report annotations to Google Analytics and greatly improve report readability.

Install the Chrome extension and get immediate access to public data such as Google search engine or product updates as well as global holidays and other. The public data set is regularly updated by e-dynamics. Using the public data requires no registration and no payment information!

Sign-up for an account and add your own custom events. Your custom annotations will be shown in the Google Analytics reports alongside the public data set. Simply start the sign-up process for ed.Context from within the Chrome extension. Select the plan of your choice and start a free trial.

✓ Custom Report Annotations For maximum flexibility, you can easily add any context data using an adaptable web form.

✓ Define your own categories Group annotations in predefined and custom categories. Select the categories to display in the ed.Context Chrome extension. Changes you make to the categories selected updates the report view immediately.

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Extension safety

Risk impact

Google Analytics Annotations – ed.Context requires a few sensitive permissions. Exercise caution before installing.

Risk likelihood

Google Analytics Annotations – ed.Context is probably trust-worthy. Prefer other publishers if available. Exercise caution when installing this extension.

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