Synapse CRM

Synapse is a CRM application dedicated to pharmaceutical laboratories allowing medical representatives to effectively manage their activity by centralizing the monitoring of visits to healthcare professionals as well as off-visit interactions such as events or calls while offering fluid management of requests and complaints to ensure better responsiveness to customer needs, it also includes a module for monitoring marketed products with a sales history and highlighting new products in order to optimize the laboratory's commercial strategy thanks to its dashboards and tools reporting Synapse makes it possible to analyze the performance of delegates, monitor their objectives and improve decision-making based on precise and up-to-date data, thus offering a complete solution to strengthen the relationship between laboratories and healthcare professionals.