Back Bencher

It was a common topic. Almost every parent we knew complained about the lack of well-priced, good-quality kidswear in Pakistan. Then we became parents and started complaining too! We spent many years “bulk” shopping for our children’s wardrobe whenever we traveled abroad. One day, we had an epiphany: why can’t the 3rd largest cotton-producing country in the world create an awesome brand for kids?

We thought that we were the right duo to tackle this problem. And Back Bencher was born. We thought long and hard about what we wanted Back Bencher to be. We thought about the joy our son and daughter had brought to our lives, their laughter and pleasure in the simplest of things, and their ability to create a magical world filled with laughter and fun. Our children re-created us. And we created Back Bencher as a tribute to the joy and wonder of childhood.