Global Office Automation Ltd.

Global Office Automation Limited (GOAL) is one of the leading stationery distribution companies with a product portfolio offering world-class brands. From writing instruments and color ranges to calculators and label printers, GOAL continues to expand its offerings to meet the evolving needs of Bangladesh’s large and growing population. With a portfolio of over 500 SKUs, it represents globally renowned brands like FABER-CASTELL, CASIO, Mitsubishi Pencil (Uni-ball), LINC Pentonic and Staedler. Leveraging its extensive experience in the stationery market, the company launched its own office supplies brand - GOAL - combining quality, innovation, and reliability under one trusted name. Committed to quality, innovation, and sustainability, GOAL has consistently strengthened its market position and aims for even greater achievements in the years ahead.

GOAL reaches the customers of all the 64 districts through the nationwide distributors and sales team. Besides traditional distribution channels, GOAL products are also sold through modern retail outlets such as supermarkets, as well as e-commerce. Moreover, there is a customer pool from large corporate houses and educational institutions all over the country. With all these, GOAL enjoys a privileged reputation for reliability and high-quality standards among its buyers in Bangladesh.