Universal Music Artists

Universal Music Artists (UMA) is a powerful app designed exclusively for Universal Music Group's artists and management. It provides a comprehensive, personalized view of your audience across all major streaming platforms and social media channels worldwide.

With UMA, artists gain actionable insights into their fanbase — understanding audience size, demographics, and engagement by platform and location. This data empowers artists to make informed decisions on touring, setlists, and playlist placements to grow their fanbase and advance their careers. Leveraging Universal’s extensive data partnerships, UMA delivers unparalleled market-wide context and insights, all conveniently accessible in one global platform.