PharmaWorx

PharmaWorx is a cross-platform tablet based closed loop marketing (CLM) solution which helps to close the loop between marketing activities and customer feedback by offering real-time data capture and customer
responsiveness, thus enhancing the overall relationship with the customer.

Med Reps that use PharmaWorx can make a planned or informal visit to a doctor's office, instantly switch on their iPad or Android tablet and present product information to the doctor along with completing previously recorded tasks or capturing notes for the current visit, as well as drop off samples.

*Features: *
o Time Based Call Planning
o Customer Detail Management
o Products and Samples Management
o Real-time KPIs for Sales and Marketing
o eDetailing
o Tasks Management
o Electronic Signature Capture
o Customer Surveys

Pharmaworx offers the opportunity for reps to use impactful types of content – like moving graphics and video – to draw attention to key messages.
By tracking how each individual customer interacts, and applying sophisticated analytics, it enables company representatives to work at an individual level with HCPs – providing ‘just-for-you’ communications.

In addition to your main product arguments, Pharmaworx can provide reps with easy access to all scientific documentation on pharmaceutical products (and additional content elements), which would be impossible with traditional paper-based communications.

Being digital, Med Reps can be regularly updated with fresh content that applies the lessons learned from customer data – even being updated while reps are on the road.