HIRO

HIRO — The AI ​​Decision-Making Partner for Hospitality

Are you checking competitor rates directly on OTAs every day, agonizing over where to start tackling scattered reviews, and manually recalculating the same KPIs every week? Data is overflowing, yet the answer to the question "So, what should I do today?" has always been left to the person in charge.

HIRO is different. Every morning, AI cross-analyzes rate, review, competitor, and market data to organize it into "Action Cards" for immediate execution. It doesn't stop at analysis but connects to on-site execution. You can start immediately that day simply by logging in, without the need for complex system integration.

■ Must-Dos for Today — AI Action Cards

Every morning, receive priority action cards outlining "what needs to be done today." AI analyzes data overnight to organize the tasks to be addressed first into recommended actions, allowing you to make decisions and execute immediately. Scattered decisions, such as rate adjustments and review responses, are transformed into individual action cards.

These action cards are generated from the following six analysis modules.

■ Daily Morning AI Briefing

It automatically organizes key changes and market signals by cross-analyzing price, review, competitor, and market data. Real-time KPIs and weekly/monthly reports are automatically generated, eliminating repetitive manual tasks.

■ Rate Intelligence

Competitor prices are automatically collected three times a day. View your rate standing at a glance using three views—Calendar, Table, and Chart—and AI suggests optimal rates for each date.

■ Review Analysis & Diagnosis

Scattered reviews are automatically scored by quality categories such as cleanliness, service, rooms, facilities, location, and value for money. We identify areas requiring urgent improvement and prioritize tasks for the week.

■ Revenue & Customer Analysis

Simply upload your PMS reservation file, and we will analyze it immediately. The revenue SWOT analysis (Opportunities, Strengths, Risks, Weaknesses) presents supporting evidence and action directions, along with AI customer personas for each segment.

■ Group Buying Analysis

It performs a multidimensional analysis of group buying performance by celebrity, price range, and day of the week, and AI automatically matches you with the right celebrity for your specific needs. ■ AI Expert Chat

General Manager · Room Revenue · Reservations · Customer Management · Sales & Marketing — Expert AIs for five specific roles provide actionable solutions tailored to the realities of the Korean hospitality industry.

Driven by data, not intuition; by execution, not analysis. Even if personnel change, all insights and actions remain intact on the platform, ensuring that strategic assets do not disappear.

Start now — no complex integration is required.

※ HIRO is a B2B service for hospitality operators (hotels, resorts, and lodging), and an approved account is required for use.