The 3-20 Way

The Issue:
Keeping our ageing populations healthy and physically active is essential to national
prosperity, as it reduces pressure on our health and social care systems while enabling
older adults to remain independent, contribute to their communities and support an
estimated £100+ billion UK “longevity economy” through work, volunteering, and
consumer spending.
The answer:
We need to change the story of how we age. From just 3 to 20 minutes per day of simple
daily movement, we can create life-changing results for older adults.
Why we created the 3-20 Way:
The 3-20 Way app is a convenient gateway allowing users to access our video content,
track their progress and record their goals and achievements as they engage with and
benefit from our gentle daily movement programme.
3-20 Way subscribers choose how much time they want to dedicate each day and their
preferred intensity level. All of the app's functionality will also be available on the 3-20
Way website, if users prefer to work on larger screen devices such as laptops and
desktops. The core functionality of the app is the delivery of 'playlists' of short, 3-minute
'movement moment' exercise videos, supported by ancillary features including: curated
playlists (AI-generated based on user input); user-designed playlists; user's notes and
feedback, etc.
At any time the duration, intensity and desired outcomes can be adjusted to
accommodate changes in health or improvements in fitness, providing the flexibility for
ongoing success. The app supports a user's ability to carry out everyday activities that
have a big impact on mental, emotional, and physical wellbeing. Think: getting in and out
of a chair, the car, or bed; feeling confident on stairs; carrying groceries; trimming your
own toenails or tying your shoelaces; and not only getting down on the floor to play with
your grandchildren, but getting back up again!
Personalised for you
• A simple daily exercise playlist uniquely designed for you.
• Your flexible friend - adjust your preferences anytime as your confidence or condition
changes.
Made for real life
• For older adult and mobility-limited users - not adapted from younger fitness
programmes.
• No pressure, no guilt, no special equipment - just you and a chair (or even your bed!)
Fear-free fitness
• Exercise that feels natural and enjoyable: as routine as making a cup of tea.

• Our encouraging instructors guide you with warmth and humour, never pressure.
Movement you’ll look forward to
• Our huge library of gentle, engaging videos includes Seated Strength and Tai Chi to
Chair Yoga and “Exercise While Watching TV.”
• Simple, achievable progress that boosts your mood as much as your mobility.
Confidence and independence for life
• Helps you stay steady on stairs, carry groceries, get out of chairs and get back up from
the floor with ease.
• Promotes long-term independence, balance and brain health.
Clinically informed, expertly designed
• Based on proven movement principles for balance, flexibility and fall prevention.
• Options for arthritis, joint pain, musculoskeletal conditions and pre-surgery mobility.