Spain Tourism European Summit

Turespaña is organizing reverse marketing sessions from May 21st to
23rd in the city of Toledo, aimed at diversifying the tourism offerings in
European markets. The objective of these sessions is to connect the
demand from the originating countries with the Spanish offerings -
tourism promotion entities and companies - in order to explore business
opportunities that result in increased arrivals of European tourists to
Spain and their expenditure while in the country, all from a sustainability
perspective.

Turespaña is opting for a format that encourages and promotes
interaction between buyers and sellers by creating meeting spaces that
go beyond purely commercial interests: buyers and sellers will coexist for three days, combining the commercial program with social activities that
foster interaction and mutual understanding.

Finally, the sessions are complemented by pre-tours and post-tours
where destinations can showcase their offerings and buyers can
experience them firsthand.