CUFFFS N LASHES

Founded in 2017 with a vision to make trend-led, high-performance beauty affordable and accessible.

• Built as a digital-first beauty brand, growing into a strong content-commerce ecosystem with 1M+ community across social platforms.

• Known for creating viral, innovative, and affordable color cosmetics inspired by global (especially Korean) beauty trends.

• Hero categories include:

Lip & Cheek Products – Blurry Pudding Lip & Cheek Mud (with Vitamin E & Hyaluronic Acid), liquid blushes, lip tints, lip masks

Eye Makeup Essentials

Complexion Products

Professional & beginner-friendly makeup brushes

• Focus on skin-loving ingredients, lightweight textures, and shades curated for Indian skin tones.

• Strong expertise in influencer marketing, content strategy, and community engagement, turning products into viral sensations.

• Founded by passionate beauty entrepreneurs who combined creative storytelling + smart digital marketing to build a fast-growing Indian beauty brand.

• Mission: To empower self-expression through bold, trend-forward, and accessible beauty.