Meri Saheli

Meri Saheli is a transformative B2B2C app designed for Frontier Markets' network of Saral Jeevan Sahelis — over 32,000 trained rural women entrepreneurs. Operating across 5,000+ villages in Rajasthan, Uttar Pradesh, and Maharashtra, the app empowers these women to deliver essential products and services directly to last-mile rural customers. From climate-friendly clean energy appliances and digital payments to agriculture tools, financial, and healthcare services, Meri Saheli bridges critical access gaps in frontier markets.

By leveraging technology, Saral Jeevan Sahelis onboard and support rural women, collecting valuable insights that tailor solutions to their evolving needs. This approach drives economic value and social impact, with Frontier Markets having served over one million rural households and sold more than 50 million solutions in just three years. Meri Saheli aims to scale its impact to empower 1 million women and reach 100 million rural households by 2025 — showcasing digitally savvy women as central agents for sustainable development goals (SDGs) including climate action, healthcare, education, and economic prosperity.