リテアド

[Retail-ad Official App] Retail-ad is a next-generation retail media platform that automates and monetizes digital signage advertising in retail stores using a unique system linked to POS register data. It smartens up in-store "retail advertising," connecting stores, advertisers, agencies, and creators in a single system to realize the "YouTube-ization of the sales floor."

This app is the official dashboard that allows each user of Retail-ad (advertisers, creators, stores, etc.) to intuitively manage campaigns and upload videos from their smartphones.

■ Main Functions and Features [1. Functions for Advertisers and Agencies] ・Direct Video Upload from Smartphone Upload 15-second short video ads directly from your smartphone's camera roll, even when you're on the go. Videos are delivered directly to in-store signage and small monitors on product shelves in participating supermarkets and other retail stores. ・Real-time Campaign and Budget Management See impressions (number of views) and budget spent on delivered ads at a glance on the dashboard. You can optimally control your limited budget. • Secure Compliance Design (Compliant with Stealth Marketing Regulations) When uploaded videos are played on digital signage, the system automatically displays an "Advertisement" badge, ensuring full compliance with laws such as the Premiums and Representations Act.


[2. Features for Creators] • Creator Portal Creators with product recipe or introduction videos can register their videos as retail ads. This expands their reach to physical stores through view counts. • Automatic PR Labeling A "PR" watermark label is automatically displayed when creators distribute videos, preventing the risk of backlash or account suspension.


[3. Integration for Physical Stores and Business Managers] • Advanced Marketing Linked to POS Registers The advertising schedule set in this dashboard is linked in real time with the store's POS data and facial recognition AI (viewer attribute analysis), strongly supporting "visualization of physical stores"—which videos were viewed, when, by which age groups, and led to actual purchases.


■ Recommended for: • Marketing managers of manufacturers and brands looking to run retail media ads • Advertising agencies wanting to easily check ad performance on their smartphones • Creators producing short videos of cooking recipes or product introductions • Retailers looking to make more effective use of their in-store signage

* To use this app, you will need a "RetailAd" platform account (production or demo) beforehand. Please select your role and log in from the login screen within the app.