ParentUp: AI Parenting Coach

Tantrums. Bedtime battles. Sibling fights. Teen eye-rolls. ParentUp is a parenting coach in your pocket that helps you handle the hard moments calmly, in just a few minutes a day.

💬 What to say, right when you need it
Mid meltdown? Open the scripts library and get calm, word-for-word phrases for toddler tantrums, hitting, lying, screen time, bedtime and more. 56 parenting scripts, ready in one tap.

🤍 Coach Ella, any hour
A warm AI parenting coach who knows your family: your children's names, ages and temperaments, and your parenting style. Ask anything at 3am. Ella supports gentle parenting, positive parenting or a firmer style, and never judges.

📚 Short parenting courses, baby to teen
Bite-size lessons that end with one small thing to try tonight. Gentle baby sleep, potty training, tantrum rescue, picky eating, sibling peace, anxiety and worries, separation, co-parenting across two homes and teen conflict. You only see what fits your child's age.

🌱 One small action a day
Each day brings one doable parenting tip built around your real life. Complete it and your Growth Garden grows. Gentle reminders keep you on track, with no streak shaming. Your garden never withers.

🔍 Understand your child's behaviour
Log tough and lovely moments in seconds. ParentUp spots the patterns, such as screens before bed leading to harder bedtimes, and shows the evidence behind every insight.

📖 A private story of their childhood
Save little moments and photos in a private family keepsake. Invite your co-parent for free, so you both add to the same story.

🧩 Every child, every family
Affirming support for autistic children, ADHD and sensory differences, built on understanding, never on "fixing". Solo parents, blended families and grandparents are all welcome.

🤝 Advice you can trust
Content draws on guidance from the WHO, UNICEF and the Anna Freud Centre, turned into plain, warm, doable steps.

🔒 Private by design
Your family's data stays on your phone wherever possible. What syncs is encrypted in transit, stored in the EU, and yours to delete with one tap.

ParentUp is free to download, with every course included. ParentUp Plus adds unlimited Coach Ella, every parenting script, the full photo Story, special occasions and every pattern we find.

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