UFSA

The UFSA programme is an end-to-end field sales capability-building programme that has been proven to increase sales, reduce attrition, and improve engagement in Unilever’s developing markets worldwide.

At its core is a gamified, anytime, anywhere mobile app that delivers bite-sized content directly to sales representatives’ mobile devices, helping them build relevant knowledge and practical skills on the go.

Beyond the app, the UFSA programme also includes structured learning reinforcement to ensure continuous growth. This holistic approach provides candidates with an engaging learning experience that transforms behaviours and drives measurable business results.

Whether it’s mastering key sales techniques, reinforcing best practices, or enhancing engagement, UFSA empowers sales reps to succeed in competitive markets with flexible, effective, and impactful learning.