OOriginal: a sua originalidade

Have you ever purchased a counterfeit product? Have you ever wondered whether an item or information was really original? Or have you ever suffered a coup attempt?

Currently, markets in general face an increase in counterfeit products, which generate billions of dollars in losses and undermine consumer confidence. With the increasing digitalization of commerce, fraud and counterfeiting are systemic, expensive and persistent problems, with losses estimated at US$130 billion in Latin America. Losses from counterfeit medicines alone total global losses of US$200 billion. The financial impact of counterfeits and fraud is so vast that, compared to a nation, it would be equivalent to the GDP of the third largest economy in the world.
OOriginal revolutionizes the way consumers verify the authenticity of products. Using blockchain technology, OOriginal offers a secure and transparent solution, allowing consumers to scan unique QR codes linked to each product, certifying the item's originality. This allows OOriginal to validate new and used physical products, online purchases, invoices, digital documents, communications and much more. Furthermore, OOriginal offers an improved experience to users, using AI to answer questions, research and provide guidance to consumers. 

Original also has the potential to increase product revenue, not only reducing losses from counterfeits and fraud, but also creating a direct channel between brands and consumers, increasing offers and experiences for customers in different sectors such as retail, industry and logistics.

Main Features of OOriginal:

- Instant Verification: with just one click, users verify the authenticity of products.
- Blockchain technology: each product has its verifiable and secure history.
- Authentication History: users can access details of previous verifications.
- Smart Notifications: alerts about expiration dates, recalls and other crucial information.
- AI support: personalized assistance for questions and guidance.