Nurly — Korean Beauty Shop

Nurly is the Korean beauty (K-Beauty) marketplaces. Browse thousands of authentic Korean cosmetics from independent shops across the country — from everyday skincare and viral makeup to hard-to-find fragrances — all in one app, in four languages.

WHY K-BEAUTY
Almost every product on Nurly is sourced directly from Korean brands and Korea-focused sellers. If you love K-Beauty routines — cleansers, toners, essences, serums, sheet masks, sunscreens, cushions, lip tints — Nurly is built for you.
FOR SHOPPERS
• Shop authentic K-Beauty from verified local sellers in one place
• Filter by category, brand, and price
• Save favorites to your wishlist
• Track every order from payment to delivery
• Earn loyalty points on every purchase and redeem them for discounts
• Get personalized recommendations from the AI Beauty Advisor
• Available in English, Russian, Uzbek, and Korean

FOR SHOP OWNERS
• Open your own beauty shop in minutes (subject to approval)
• List and manage products with rich photos and variants
• Track orders and fulfill from your phone
• View sales analytics and promotions
• Request withdrawals from your shop wallet to your bank account