Nucona: Eat Better On A Budget

Eating better doesn't have to cost more. Nucona pays you real cash for the healthy choices you already make, at the grocery store, at restaurants, and online.

Join a growing community of people eating smarter, together!

DISCOVER
Every recommendation on Nucona is powered by the Healthy Eating Index (HEI), the gold standard for measuring overall diet quality. Browse HEI-guided grocery bundles curated by real community members with the eating habits you're working toward. Subscribe to the bundles that match your goals and shop them with a tap.

SHOP
Add bundle items to your cart instantly, or use the free Nucona Chrome Extension while shopping at your favorite online grocery stores on your desktop. As you browse, Nucona tracks the food groups landing in your cart in real time and suggests healthier swaps, so every shop is a little better than the last. Over time, those small shifts add up to a measurably higher HEI score, and a bigger reward each cycle.

EARN
Upload any grocery or restaurant receipt and watch your healthy choices turn into reward points. Every healthy item earns you points, and every receipt scan earns you a small cash reward. Your HEI score determines your expected payout each cycle; the better your overall diet pattern, the more you can earn. Real cash. No gimmicks.

SCAN
Eating out? Scan any restaurant menu to instantly see which dishes are the healthiest and earn the most points. Get smart, real-time guidance—grilled over fried, sauce on the side—so you can eat out without the guesswork.

WIN
Close your calorie cycle and spin the Nucona Wheel of Fortune for a chance to win cash rewards. The better your HEI score, the bigger your reward. Every cycle is a new chance to win.

CREATE & EARN
If your grocery habits are already guiding the people around you, Nucona pays you for it. Build your own HEI-guided bundle, share it with people working toward the same goals, and earn when people subscribe to them. Turn what you already know about eating well into a real, ongoing revenue stream.

FREE TO START. $4.99/MONTH TO KEEP GOING.

Nucona is free to download and explore. For $4.99/month, unlock full progress tracking, i.e. follow your Healthy Eating Index score over time, monitor your reward cycles, and see exactly how your food choices are improving with every shopping trip. That's just a dollar a week to turn your grocery habits into lasting, rewarded change.

WHY NUCONA?

With food prices rising, eating healthy can feel out of reach. Nucona is built for real people making real decisions at real grocery stores. We don't ask you to log every bite or follow a rigid plan. We reward you for shopping and eating the way that works for you, and for getting a little better each time.

Every feature on Nucona, from the bundles you browse to the score you build, is grounded in the science of the Healthy Eating Index. Not fads. Not guesswork. Just a smarter, more rewarding way to eat.

Download Nucona today.
Discover. Shop. Earn. Eat Better Together.

The rewards are sponsored by a national nonprofit whose goal is to improve health in America, Nucona.org, and are capped at $200 per year. The app is free for grocery tips and receipt analysis but requires a $4.99 monthly subscription for saving purchase history, earning points, and spinning the Wheel of Fortune for cash prizes. The subscription funds the sponsoring nonprofit's operations and can be cancelled at any time.

Note: All receipts must be recent, belong to purchases made by you, and cannot be used multiple times. Additional restrictions on usage may apply.

Your data is easy to access or delete and stays with us. Learn about our privacy policy here: https://www.nucona.org/privacy-policy