EventIQ: Event Profit Tracker

EventIQ turns craft fairs, markets, and pop-up events from a guessing game into a real business.

Built for event entrepreneurs — the makers, resellers, and small business owners who show up to craft fairs, farmers markets, festivals, and pop-ups to sell in person — EventIQ tracks the full life of every event you work, from deciding whether to apply through tallying up whether it was worth it.

THE EVENT-IQ METHOD
Explore — Discover and evaluate upcoming events before you commit a booth fee.
Verify — Vet the event and organizer so you know what you're walking into.
Estimate — Project your costs and expected profit before the event starts.
Navigate — Plan logistics and inventory so event day runs smoothly.
Track — Log sales and expenses live, from your phone, at the table.
Improve — Review post-event analytics to see what worked — and repeat it.

EVENT MANAGEMENT
- Track every event from discovery through wrap-up in one place
- Log sales in real time by payment type: cash, card, PayPal, Venmo, Zelle, Cash App
- Automatically track credit card and payment processing fees per sale, so your profit numbers are real — not inflated by fees you haven't accounted for
- Record every expense: booth fees, supplies, travel, and more
- See true profitability per event, not just revenue

PRODUCT CATALOG
- Build a reusable product catalog with pricing and cost so margin calculates automatically
- Sell straight from your catalog at events for faster checkout
- Share your catalog with customers directly via WhatsApp

CUSTOMER CRM
- Collect customer contact info at your booth with a simple QR code sign-up — no extra hardware
- Keep a growing customer list to reach for your next event or drop

REPORTING & ANALYTICS
- Full analytics dashboard: best and worst events, top sellers, payment mix, and more
- Export any event or date range to Excel for your records or your accountant
- Compare events side by side to know which ones are worth doing again

Whether you're at one craft fair a month or building a full events business, EventIQ replaces spreadsheets and mental math with a system built for how event selling actually works.

Download EventIQ and know — before your next event — whether it's worth it.