My Wine Friend

My Wine Friend – Discover Wines You'll Actually Love

Wine can feel intimidating — confusing labels, endless options, and a whole lot of jargon. My Wine Friend cuts through all of that and helps everyday drinkers find wines they genuinely enjoy, without the snobbery.

Find your perfect bottle
Tell us what you like — sweet or dry, light or bold, fruity or earthy — and My Wine Friend will recommend wines matched to your taste. Browse our curated catalog of hand-picked wines with plain-English descriptions that actually make sense.

Scan any wine label or menu
See a bottle you're curious about? Point your camera at the label and get an instant breakdown — what it tastes like, what food it pairs with, and whether it matches your preferences. Dining out? Scan the wine list and find the best option for you before the waiter comes back.

Build your taste profile
Take our quick taste quiz and discover exactly what kind of wine drinker you are. The more you use My Wine Friend, the better your recommendations get.

Save your favourites
Found a wine you love? Save it with a tap and build your personal collection of go-to bottles you can reference any time.

Learn at your own pace
New to wine? My Wine Friend includes easy, jargon-free guides on everything from how to read a label to what "tannins" actually means — explained like a friend, not a sommelier.

Ask anything
Have a wine question? Our built-in chat feature lets you ask anything — from "what wine goes with spicy food?" to "what's the difference between Malbec and Merlot?" — and get a clear, friendly answer.

Whether you're just starting to explore wine or looking to deepen your appreciation, My Wine Friend is the companion that makes wine approachable, fun, and personal.

No membership. No pretension. Just good wine, for everyone.