My Maternity Friend

MyMaternityFriend is the pregnancy companion designed with every mother in mind — regardless of her background, ethnicity, or where she is in the world.
Pregnancy is one of the most important journeys of your life. But for too many women — particularly Black and South Asian mothers — the standard tools and advice don't reflect their reality. MyMaternityFriend was built to change that.
What MyMaternityFriend does:

Tracks your pregnancy week by week with guidance tailored to your personal risk profile
Provides evidence-based health information you can actually act on
Helps you understand your symptoms and when to seek care
Supports you at 2am when no one else is available
Speaks to you with respect — not as a statistic, but as an individual

Built on clinical evidence:
Black women in the UK are 3–4 times more likely to die in childbirth than white women. South Asian women face elevated risk of preterm complications. Standard tools were not designed with these realities in mind. MyMaternityFriend was.
For every mother:
Whether you're in London or Lusaka, a first-time mum or navigating a high-risk pregnancy, MyMaternityFriend gives you the knowledge and confidence to advocate for yourself and your baby.
Your pregnancy. Your data. Your power.