Roads & Waterways to Culture

The program “Development and promotion of cultural touristic destinations through multimedia tools” with the acronym “IT CULTURE” is based on a proposal of the Municipality of Grevena (LB), the Municipality of Pustec (PB2) and the NGO Anti Cracker Shield Albania (PB3). Its approved budget, € 484,404.60 is being founded at 85% by Community resources and 15% by national and is implemented within the framework of the European Cross-Border Cooperation Program Greece – Albania 2014 – 2020 (INTERREG IPA CBC).
The project idea is based on efforts made by the partners to promote and strengthen the cultural heritage of the intervention area, in order to establish the conditions for future tourism development. A key aspect of the design is the utilization of modern digital tools, a new trend in tourism services especially popular among users-tourists, with a view to better information and to the improvement of the tourist experience. The project is based in two important axes, the cultural and the tourist/economic, in an effort to develop them in a balanced way and with respect to the rich natural environment of Grevena and Pustec.