Identitail: Pet Food Scanner

Identitail is the pet food scanner that tells you if a food is right for your dog or cat, before you spend a cent.

How it works
1. Scan any dog or cat food with your camera, or search our catalogue of 500,000+ products.
2. Score the food instantly against your pet's age, breed, weight, allergies and health.
3. Log meals, portions, weight, symptoms and medication in your pet health journal.
4. Export a vet health report as a PDF for your next appointment.

Food compatibility, personalised
Our AI checks every dry food, wet food or treat against your pet's own profile, so the score is personal, not generic. Identitail flags common allergens and controversial additives such as BHA, BHT, artificial dyes and carrageenan, and lets you compare two products before you buy.

A full pet health journal
Log meals and portions, follow weight over time on a chart, note symptoms as they happen and track medication so you never miss a dose. Create a profile for every dog or cat, each with its own scan history and journal, and the more complete the profile, the smarter every scan.

Made for pet owners who want to
• Feed a puppy or kitten the right food from day one
• Support a senior dog or cat with nutrition suited to their age
• Manage food allergies, a sensitive stomach or a special diet
• Compare two foods and choose the better match

Scan your dog or cat's food with Identitail today, and always know what is in the bowl.