Identitail: Pet Food Scanner

Identitail is the pet food scanner for dog and cat owners. Scan any dog or cat food with your camera, or search the catalogue of 300 000+ products, and see how it scores against your pet's own profile, no more squinting at ingredient lists in the aisle.

How the pet food scanner works
1. Use Identitail as a pet food barcode scanner: point your phone at the barcode, or read the label straight off the bag or can.
2. Get an instant score built from your pet's age, breed, weight, allergies and health conditions.
3. Log meals, portions, weight and symptoms in a pet health journal built for real life, not spreadsheets.
4. Export a vet report as a PDF before your next appointment.

A dog food scanner and cat food scanner in one app
Identitail is a dog food scanner and a cat food scanner in one app. For dogs, it reads the label behind the marketing. For cats, it does the same for kibble, wet food and treats most apps ignore. Most people can't decode dog food ingredients from a label under supermarket lighting. Cat food ingredients are no easier, and Identitail treats both the same way: scan, check, know.

What's really in the bag
Identitail is a pet food ingredient checker. For dogs, it works as a dog food ingredient checker. For cats, it works as a cat food ingredient checker — reading the label so you don't have to. It also works as a pet food additive checker, flagging BHA, BHT, artificial dyes and carrageenan by name before they end up in the bowl.

Catch allergens before you buy
Identitail is a dog food allergy checker: tell it what your dog reacts to, and it flags chicken, wheat, dairy or anything else on the ingredient list before you buy. The same logic runs for cats, so pet food allergies are checked whichever species you own. Compare two foods side by side and pick the one that actually fits your pet, not the one with the loudest label.

Built for cats too
The cat side of pet food gets less attention than the dog side, so Identitail treats cat food nutrition just as seriously as dog food. Scan kitten food as your cat grows, and keep a cat weight tracker running alongside every meal you log. A weight tracker for dogs works the same way, chart by chart, so a trend shows up before it becomes a vet visit.

A pet health journal that remembers everything
Log every meal in a running pet food diary, follow weight on a chart, note symptoms as they happen, and keep a pet health record ready for every appointment. Set a feeding reminder for mealtimes and a medication reminder for each dose. Give each dog or cat its own profile — the fuller it is, the sharper the score.

Made for pet owners who want to
• Start a puppy on the right puppy food from day one, or move a senior dog onto something gentler
• Manage food allergies, a sensitive stomach, or a special diet without re-reading labels every time
• Compare dog food side by side before choosing what goes in the bowl
• Walk into the next vet visit with a ready-made vet report
• Get a feeding reminder on a busy morning, and log the meal in one tap
• Talk to other dog and cat owners in threads that translate automatically into your language

Identitail helps you read labels; it is not veterinary advice. Ask your vet before changing your pet's diet or medication.

Scan your dog or cat's food with Identitail, the pet food scanner built for pet owners, and always know what's in the bowl.