Medium 99.5

MEDIUM starts from a multiplatform communication space, which through its streaming channel broadcasts high-quality audio and video 24 hours a day, all year round.
The sound signal is elevated to an FM radio transmission at 99.5 on the dial that gives identity to the substantial matter that defines and motivates us.

Nothing more trite than starting a paragraph contextualizing the situation and the times that run, but our genesis arises from this condition. The reality of uncertainty in the future marked our haste to create MEDIUM. Likewise, the need to contribute in a productive way to society a place to learn, to disperse, and also a space to feel part of it was also a factor, considering diversity as necessary and substantial respect.
That is why we propose to get out of the adverse context, create a new one, and invite the public to a pleasant place, nourished with optimism and generating good moments.

We have multiple previously agreed and proposed objectives, which include building spaces together with professionals, groups, artists, institutions, groups, individuals or ordinary citizens who find in MEDIUM a place to form a community.
Our leitmotif is marked by the essence of radios that transform, that move to continue evolving.
Evolution is not a change in fashion, evolution is improving in each space, each moment, becoming professional at every opportunity, moving forward and allowing oneself to be modified by the sense that professionals give not only in terms of communication.
Thus our concept is in constant formation, at the same time that it gives rise to a common space to converge, a fertile space for mutualism sine qua non.
MEDIUM is information, entertainment. Medium is show. He has some tv as he also takes things from art. Medium is spectacle, it is live interaction. Medium is technology. MEDIUM is empowered radio in popular culture.