JK Advantage 2.0

JK Advantage 2.0 is an advanced CRM and Dealer Relationship Program designed by JK Tyre to strengthen partnerships with their channel partners. It simplifies communication between dealers and JK Tyre while rewarding high-performing dealers through an extensive loyalty system. The program supports multiple vehicle categories including PCR, Truck/Bus, SCV/LCV, 2 Wheeler, 3 Wheeler, Farm, and Retread, allowing dealers to earn points based on their sales.

Key features include a dynamic dashboard showing total offtake points, sales, and warranty registrations. Dealers can also register customer tyre purchase warranties online, earning additional redeemable points through a specialized gift catalog. Points are updated almost daily, with detailed monthly sales and points reports available. Advantage 2.0 also streamlines profile building, keeping dealers connected with the latest updates and information. This CRM is one of the largest dealer loyalty programs in the industry, aiming to nurture both high potential and low potential dealers for long-term growth.