eChoupal

eChoupal is an innovative Chrome extension developed by ITC's Agri Business Division, one of India's leading exporters of agricultural commodities. It is designed to create a more efficient and sustainable agricultural supply chain by directly connecting farmers and markets.

The e-Choupal model addresses the distinct challenges in Indian agriculture, such as fragmented farmland, insufficient infrastructure, and multiple intermediaries. By leveraging technology, it streamlines operations, improves transparency, and delivers enhanced value to customers worldwide. This extension helps users explore and understand the transformation of agriculture supply chains in India through a digital approach.