Imatra

Imatra is an innovative Chrome extension designed to reward cyclists by converting their riding efforts into a digital currency called Imatra coins. Users start the app before every bike ride, accumulate Imatra coins based on their cycling activity, and can later spend these coins in an upcoming marketplace featuring premium brands committed to sustainability and health. This circular sports business model creates a vibrant community that connects cyclists, brands, apps, and data, fostering a healthier lifestyle while supporting an avant-garde, sustainable economy.

By joining Imatra, cyclists not only promote better health through regular activity but also participate in an economic ecosystem that values and rewards their efforts. The app encourages users to share experiences, engage with like-minded individuals, and be part of a transformative market model focused on sustainability and authenticity.