Branding ‐ 想いを共有するコミュニケーションツール

[What is Branding? ]
It is a communication tool that conveys the corporate brand to each employee.
The Culture Book (*1), a booklet that summarizes the company's brand, can be viewed on the app, allowing you to share the brand with your employees even if you don't have the booklet handy.
This app supports in-house brand ambassadors (*2) to disseminate information within the company and can be used to develop brand ambassadors.

*1 Culture Book
This is a booklet that summarizes a company's thoughts and values ​​and communicates them both inside and outside the company.
Imagina Co., Ltd. supports the production of culture books and the introduction and operation of apps.
This app can also be used by companies that already have a culture book or brand book.

*2 Brand ambassador
"Employees who communicate and spread the corporate brand both inside and outside the company."
Imaginea Co., Ltd. supports the construction and training of brand ambassadors.


[Main functions]
■Culture book function
・Employees can view the culture book on the app.
・Culture books can be displayed as a list and thumbnails.
・Culture book viewing status is visualized (management screen only)

■Notification function
・You can post notices for employees.
- There is a function for employees to "Like" posted notices.
・The popularity of notifications is visualized (administration screen only)

■In-house survey function
・You can create surveys for employees.
-You can check the survey results on the management screen.


[Branding usage flow]
① Corporate account registration, app settings
②Registering an employee account
③Start using

*To use this app, a consulting service contract with Imagina is required in advance.
*There are no in-app charges.


[Effects expected from introducing Branding]
○Brand penetration among employees
○Improving employee engagement
○Improve employee retention rate
○Improve understanding of management policy
○Understanding the organizational situation
○Strengthening internal communication
○Strengthening recruitment capabilities


[Recommended for the following companies]
○Companies that want to strengthen their inner branding
○Companies that want to develop corporate brand evangelists (brand ambassadors)
○Companies where it is difficult to share the brand with employees through booklets or PCs due to business reasons
○Companies that are working to spread their brand among employees with employment types other than full-time employees


[What is Imagina Co., Ltd.? ]
Imaginea Co., Ltd. has supported the branding of more than 2,600 companies with the brand concept of From here on out, it gets interesting.&#39;&#39;<br>We offer two apps: Branding,'' which supports inner branding (internal brand penetration), and ``Career Branding,'' which creates early contact points between students and companies.