Indistinguishable From Magic

Indistinguishable From Magic (IF Magic) is the fastest and most flexible way to create interactive physical digital experiences - make spaces, objects, installations, art, or just about anything interactive and connected.

“NO-CODE” LOGIC
Design and build programs, or as we call them equations, that run directly on your “magic” hardware. Use our drag and drop editor to build logic statements that enable everything from simple home automations to fully interactive immersive spaces.

MODULAR HARDWARE
Hot swap any of our sensor or actuator modules and visualize and control their data inputs and outputs live. Measure the world around you immediately.

ALL THE DATA, ALL THE TIME
Access data in real time anytime and anywhere. Store and view historical data based upon specific interactions or scheduled intervals.

SEAMLESS STREAMING
Quickly and easily deploy sensor networks to stream data through our APIs.

"Any sufficiently advanced technology is indistinguishable from magic" - Arthur C. Clarke