Ice Fishing

Built for the coldest waters — Ice Fishing is a curated outfitter for anglers who measure success in patience
and quiet hooksets.

Twelve hand-picked items across four categories — every piece tested where it matters: out on the ice, in the
wind, at −40°C. No filler. No catalog padding. Just the gear we'd take ourselves.

WHAT'S INSIDE

▸ Rods — Graphite tip-action classics, handcrafted hardwood tip-ups, and travel-ready telescopic carbon.
Built for panfish to pike.

▸ Bait & Lures — Phosphorescent glow jigs, chrome-and-holographic spoons that flash hard in low light, and
soft baits matched to clear-water selectivity.

▸ Tools — High-carbon manual augers, perforated stainless slush scoops, gasketed waterproof tackle boxes
rated to sub-zero.

▸ Apparel — Three-layer arctic storm suits, insulated boots with slip-resistant lugs, neoprene-and-windproof
touchscreen gloves.

THE STORY

Ice Fishing started in a workshop where the kettle never stops. A handful of long-time anglers spent too many
seasons rebuilding store-bought tip-ups, sanding burrs off auger blades, and re-stitching boots that quit at
−20°C. One winter the workshop got organized. The next year the catalog went out.

Every product is named for the lakes and weather that taught it to us — Northwind, Frostbite, Aurora,
NorthGrip. Each piece is built to hold the line when the lake holds you back.

BROWSE EXPERIENCE

▸ Photoreal product imagery from the workshop and the ice
▸ Detailed specs for every item — length, material, rating, weight
▸ Wishlist that survives between sessions
▸ Category filters for quick narrowing
▸ Built for serious browsing on mobile — fast, dark-mode-friendly, no distractions

FOR WHOM

Ice anglers, winter hikers who fish on the side, guides building out their kit, gift-buyers who want to give
something that won't be returned. If you've ever held a flag tip-up and felt the difference, this catalog is
for you.

Made with northern precision. Tested where it matters.