H&B&Me: Health and Wellbeing

H&B&Me (Health & Wellbeing) is a holistic wellness app from Holland & Barrett that helps you understand and improve your Biological Age — a measure of overall health and lifestyle. The app combines evidence-based tracking across sleep, nutrition, movement and mood with personalised wellbeing insights, expert-reviewed content, and visual progress tools so you can make informed, sustainable changes to your daily routine.

Key features include a guided goal-setting experience that recommends personalised health priorities, a camera-based biometric scanning tool for heart rate and blood pressure inputs, a built-in habit tracker and customisable notifications, plus community challenges and a points-and-rewards system that converts progress into Holland & Barrett vouchers. A free plan covers core features; Premium (from £0.99/month) unlocks full wellness pillar scores, personalised coaching and exclusive content. H&B&Me is designed to be your practical, science-backed coach for long-term health and fitness.