App Rotas

The ROTAS APP is Heineken Brazil's official platform for controlling, executing, and analyzing routes carried out by sales managers and company employees. The solution was created to provide visibility, standardization, and quality to field execution, ensuring alignment with the company's strategy and standards.

Through the routes registered in the ROTAS APP, it's possible to monitor execution at points of sale, identify business opportunities, and evaluate the quality of visits made. The platform also allows for tracking the performance and development of salespeople during field follow-up routes, strengthening feedback conversations between managers and teams.

With this tool, the process becomes centralized, automated, and data-driven, allowing commercial and corporate areas to have a clearer view of the evolution of points of sale and the development of teams.