Loja Casa das Alianças

At Casa das Alianças you will find Engagement Rings, Dating Rings, Engagement Rings, Wedding Rings, 18K and 10K Gold Rings, Silver Rings in addition to an incredible variety of 18KL Gold Jewelry and 925 Sterling Silver Jewelry such as Women's and Men's Rings, Bracelets, Necklaces, Chokers, Chains, Earrings and even Watches and Sunglasses from the most renowned National and Imported brands.

In addition, you will also find at Joalheria Casa das Alianças: dating ring, wedding rings, engagement ring, engagement ring, jewelry, silver ring, engagement ring, engagement ring, gold chain, cheap alliance models , gold ring, dating rings, gold earring, gold cord, alliance sideboard, solitaire ring, silver chain, graduation ring and much more. Feel free to browse the Casa das Alianças website, or if you prefer, visit one of our stores in São Paulo, Rio de Janeiro, Porto Alegre or Campo Grande and buy your jewelry from someone who really understands! Remember, Alliances is at Casa das Alianças!

The history of Casa das Alianças is directly linked to Mr. Israel Aparecido da Silva, Silva, as he is better known by all.

A story of challenges and achievements. Son of farmers from Marília, in the interior of São Paulo, he arrived in the capital with his family when he was 7 years old. From an early age, he earned his living in the neighborhoods of Moóca, Vila Prudente and Vila Bela as a stallholder and shoe shiner. At 8, he sold ice cream in the summer, peanuts in the winter on Av. São João, then known as "cinelândia paulista" for concentrating most of the good cinemas in São Paulo.

The opportunity arose in 1974, when, at the age of 17, he rented a small place on Rua Capitão Salomão, number 58, "Silva Gravador". he did all the repair and recording services he had learned, in addition to being a locksmith.

At just 13 years old, he got a job at a small cigar shop on Rua Barão de Paranapiacaba, whose owner, Mr. João Leite de Souza (in memory), taught him the process of repairing jewelry, watches, lighters and pens, as well as making engravings in general. Already at that time, he had the firm intention of opening his own store.