Cantine Torricella

The social cooperative Cantina Madonna delle Grazie di Torricella presents its wine production (Primitivo di Manduria Dop, Primitivo Salento IGP and Negroamaro Rosato Salento IGP) through augmented reality technology.
The company, founded in 1959 from the experience of the small producers of the city, continues its digitization process and after the opening of e-commerce launches its new bottles in Augmented Reality mode.
Through the development of this application the labels, from simple informative tools become animated 3D objects able to create interest, excite and bring a greater number of consumers to the production reality.
Just install the app, available for free on the Android and iOS stores, and frame the label of a bottle of wine with your smartphone to learn about the characteristics of the wine produced by the winery and meet the customer's needs.
The App also allows you to tell the link with the territory, interact with the consumer and provide all the information a user needs, from the organoleptic properties of wine to food pairings, and the temperature to be served.