TECHNO AD

Techno-Ad is a unique business idea connecting clients wanting to run their ads on electronic media
directly with the TV channels, radio stations and other social media i.e. Facebook, YouTube, Instagram
etc. without them having to pay the advertising agencies. Usually marketing and advertising agencies act
as a bridge between the client and the electronic media and charge high fees in return. Through our
unique app the clients will not have to worry about paying the high fees to the advertising agencies as
they would be able to place the ad directly with the TV channels and other social media after
considering the TRP ratings of any specific program. Usually the programs with high TRP ratings have
high demand in terms of advertising and running the ads.
Our main target in this venture will be the businesses, as we aim to connect the businesses directly with
the producers without them having to pay the advertising agencies. And in such way businesses can
save huge amount of money, time and also design their own advertisements by using our user friendly
app. The templates available in the app will make it easy for our clients to make their own ads, logos and
other stuff related to marketing and advertising. The app will also show them a detailed list of rates for
different TV channels, programs and their offered time slots. The client will be able to pick their desired
time slot for a fee. We will also charge the TV channels for giving them the business. The price
comparison tool incorporated in our app will help clients save a lot of money by comparing the different
rates available for different TV shows along with their available time slots.
The whole idea revolves around saving clients’ money by connecting them directly with the electronic
media by giving authentic TRP ratings of TV channels. The TV channels will get to make money too as we
will give them business.