DUEL: Do U Even Lift

DUEL is the competitive fitness app built for lifters who want to prove it — not just track it.

Most fitness apps give you streaks, badges, and fake motivation. DUEL gives you something real: a rank, a score, and opponents who are coming for you.

⚔️ COMPETE. NOT JUST TRACK.
Log your workouts and your lifts are instantly converted into a DUEL Score — a universal strength rating built on powerlifting standards. Every rep you do moves your number. Every number has a meaning.

📊 YOUR DUEL SCORE
Your score is calculated from your best lifts across 5 movements: Squat, Bench Press, Deadlift, Overhead Press, and Weighted Pull-Up. It's bodyweight-adjusted, freshness-weighted, and tamper-proof. You can't fake your way up the leaderboard.

🏆 DIVISIONS

Iron (0–399): You're getting started
Bronze (400–549): Building a foundation
Silver (550–649): Consistently strong
Gold (650–749): Elite territory
Platinum (750–849): Top 5% of lifters
Diamond (850+): Podium level
⚔️ DUELS
Challenge anyone, anytime. Pick a lift type, set a duration, and see who performs. Duels are tracked, scored, and permanently on your record. Win or lose — it's on the wall.

📍 GYM LEADERBOARDS
See exactly where you stand at your gym. Not nationally. Not globally. At YOUR gym, against people you see every day. That's the competition that matters.

👥 TEAMS
Create or join a team. Compete as a crew. Track collective performance. Build gym culture.

📱 FOR SERIOUS LIFTERS

Strength score with real powerlifting math (DOTS coefficient)
Elo rating that adjusts with every duel
Personal records tracked across every lift
Training split analysis (Push/Pull/Lower/Core)
Workout history and PR progression charts
Video proof for disputed lifts
Baseline testing to establish your starting point
🏋️ FOR GYM OWNERS & COACHES

Gym leaderboards to drive member engagement
Coach dashboard with client progress tracking
TV Mode for displaying live leaderboards in your gym
Team challenges and group competitions
White-label branding for your gym
💎 PLANS

Free: Full workout logging, DUEL Score, gym leaderboard, 3 duels/month
Pro ($9.99/mo): Unlimited duels, advanced analytics, priority matchmaking
Coach ($60/mo): Client management, program builder, adherence tracking
Club ($199/mo): Gym owner tools, multi-location, TV Mode, team features
The leaderboard doesn't lie. Your score doesn't negotiate.

Get in. Build your baseline. Start climbing.