HiTrax

HiTrax is a cutting-edge Chrome extension leveraging artificial intelligence and machine learning for digital in-store measurements. It provides real-time analysis through features such as On Shelf Availability (OSA) reports, planogram compliance, and competitor activity tracking. Users receive instant feedback on their handheld devices, enabling quick corrective actions while still in the store.

Beyond SKU capture, HiTrax monitors point of sale marketing (POSM) activities, pricing checks, and more. The management team can access synchronized online dashboards with the same up-to-date reports, promoting transparency and coordination. Its offline synchronization feature ensures uninterrupted use despite connectivity challenges, improving accuracy and efficiency over traditional manual auditing methods.