Ad Cost Calculator

Before you spend on ads, find out in 3 seconds how much you can pay per click and still make money.

Ad Cost Calculator works out ad profitability from just three numbers: CTR (click-through rate), CVR (conversion rate), and profit per purchase.

What it tells you
• Impressions and clicks needed per purchase
• Break-even CPC: spend up to here and you break even
• Max allowed CPC at every profit margin from 10% to 90%, and the profit you actually keep

Who it helps
• Store owners running ads for the first time
• Marketers who need a bid ceiling for search and shopping ads
• Advertisers checking whether an agency quote makes sense

Extras
• Remove ads (optional): one purchase, no banners ever again
• Dark mode

Three numbers and you are done. Set your ad price line without wrestling a spreadsheet.