CampoClick

CampoClick is a joint initiative between the Natural Resources Information Center (CIREN) and the Agricultural Development Institute (INDAP), both of the Ministry of Agriculture of Chile, whose main objective is to bring the production of Peasant Family Agriculture (AFC) ) to people, through an easy-to-use, friendly, free mobile application, with national coverage and with real-time information.

It consists of a search engine for information about Producers, Groups or Associations and Events of rural family farming in a geolocated manner in order to facilitate commercial contact for the user to improve communication channels.

CampoClick's mission is to "bring family farming closer to the final buyer" by promoting the relationship between producers and consumers through short circuits that promote equity in commercial exchanges and help create social ties based on proximity, dialogue, trust and transparency. .

The producer benefits by disseminating and promoting their products and, with this, having a positive impact on their sales, it is also intended to achieve a decrease in the number of intermediaries in the marketing chain and, in turn, the use of this application inserts it in the use of new technologies.