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YAP Today – The Digital Transformation Movement Against Food Waste!
Wasting food isn't just a habit; it's a changeable behavior. With the YAP Today app, every plate, every bite, and every choice is a blessing for both the future and the planet.
What does YAP Today aim to do?
YAP Today is an innovative mobile app that aims to raise awareness about food waste, change behaviors, and develop sustainable habits. Through its Lokma'm character, users engage with daily mini-tasks and quizzes, earn points for correct answers, and track their waste-reducing behaviors.
Who is Lokma?
Lokma'm is the app's loving waste awareness assistant. It asks users short questions every day, prompting them to think, educate, and motivate them. Raising awareness about food waste with Lokma'm has never been more enjoyable.
What's in the App?
• Daily quizzes on food waste

• Earn points for conscious consumption behaviors

• Use Lokma points for discounts at participating businesses

• Monthly impact reports with personalized waste data

• Educational content, microlearning modules, and more
Win-Win: Both the Planet and You Win!
With every correct answer, you contribute to the environment, earn discounts from participating brands with your accumulated Lokma Points, or create value by donating to an NGO.
Why DO IT Today?
Because the food we waste isn't just food. It wastes water, soil, labor, and time. Every wasted morsel also triggers the climate crisis. Small steps you take today make a big difference tomorrow.
Our slogan: 🌀 "For food security tomorrow, DO IT Today"