Blue 5

The Blue 5 Basketball App is a gamified training development program built to help young athletes of all levels master the fundamentals of basketball. Developed by former Duke University assistant coach and NBA professional Will Avery, Blue 5 combines elite instruction, structured progression, and competitive motivation to create a complete development experience for every young basketball player.

Online subscription app that focuses on skill enhancement and consistent practice
Blue 5 is an online subscription platform that allows athletes to train with an NBA pro whenever and wherever they want. The app provides detailed instructional videos of key basketball skills such as dribbling, shooting, passing, and finishing. By emphasizing consistency, players develop discipline and confidence through regular, focused practice guided by Will Avery. Our program athletes a clear development roadmap that ensures players build proper technique, confidence, and basketball IQ at every stage. With structured guidance and measurable progress, organizations can create alignment across teams while elevating the overall standard of development.

Weekly training progression structured to improve fundamental skills
Our weekly training progression is strategically designed to build skills step by step. Each of the three tiers builds upon the previous one, focusing on strengthening fundamentals: ball handling, shooting, footwork, finishing, and decision-making, so athletes improve in a structured and intentional way. The progression model ensures players don’t just practice, but develop in a way that allows them to look back and see their measurable growth.

Gamified elements and community connection through engaging competitions and in-app groups
Blue 5 transforms training into a competitive and connected experience. Players can add friends, join groups, engage in competitions, climb leaderboards, and track performance against peers. These gamified elements create motivation, accountability, and a strong sense of community, turning skill development into something athletes look forward to every week.