EKOMETER

EKOMETER by BARC India is a powerful Chrome extension designed to engage users in the digital research efforts of the Broadcast Audience Research Council (BARC) India. Developed under the guidance of TRAI and MIB, EKOMETER aids in creating a reliable audience measurement system catering to India's vast digital ecosystem. Users invited by BARC India can install this extension and become part of a registered panelist group, contributing anonymized device usage data to facilitate enhanced understanding of consumer behavior.

The extension uses accessibility and VPN services—always with explicit user consent—to collect and analyze app and web usage data on your device. Importantly, EKOMETER respects user privacy; any inadvertent collection of private information is strictly governed by BARC's Privacy Policy. By participating, users help shape the future of India's broadcast and digital market research, supporting industry growth and more accurate audience insights.