Princ. Gestão Sist. Informação

This ebook was created with the intention of covering the didactic content referring to the areas of overlap between the activities of managers and those of Information Technology professionals.

The text was designed and written for subjects related to Information Systems and Information Technology, which are included in the course menus of Business Administration and Production Engineering.

It presents the main basic concepts about systems and information, with emphasis on management aspects.

Main features:
- more managerial treatment given to IT themes;
- complex concepts such as business intelligence, CRM and data mining, treated simply, practically and objectively;
- Comprehensive topics and depth suitable for non-computer specialists;
    day-to-day examples of Administrators and Production Engineers.

Summary:
1. Business management and decision making
2. Information and data
3. Systems Concepts
4. Information Technology
5. Computerization of business systems
6. E-business - Internet Business
7. Data mining
8. Customer Relationship Management - CRM
9. BI - Business Intelligence
10. Ethics in data and information handling
11. Internet and Computer Crimes

For teachers, the book offers:
- "Brazilian" examples for classroom use;
- content best suited to managers rather than IT technicians;
- chapters organized to cover one or two classes;
- emphasis on information and systems, without neglecting IT;
- options of questions to debate in class or to propose in tests;
- Possibility of discussion about the themes with the author (unlikely alternative in translated books).

It also contains a modern and alternative view of the old Turban, Stair, O'Brien, and other traditional literature.