pulchra

PULCHRA app aims at serving as a dissemination and engagement tool on the topic of cities acting as urban ecosystems and explores targeting groups of people who do not usually engage with these types of topics. The major benefit the app offers its users is the option to network and exchange information with people of different age, ethnicities, experiences and professional/ academic background, and transfer knowledge on the practices used in their cities/ neighbourhoods related to City Challenges and Sustainable Development Goals featured by the PULCHRA project. After downloading the app, users are requested to insert their preferences regarding challenges urban areas face and sustainable development goals these challenges are linked in and, as a result, they receive personalised and tailor-made feedback. The feedback appears in the form of posts in their ‘News Feed’ screen. Moreover, users can share their experiences with other users by uploading posts related to the challenges and sustainable development goals they are interested in.

The target audience of the app is any audience that may have an interest in the City Challenges topics and in suggested solutions, in the concept of re-naturing cities using nature-based solutions and innovation actions for improving the quality of life for more sustainable and resilient cities. Therefore, the target audience is defined as the ‘general public’ as an effort to attract groups of people and individuals that are not included in the other target audiences identified by the PULCHRA project.