MarketAfrica

Conceptualized in 2005, MarketAfrica.comTM comprises a Business-To-Business-To-Customer (B2B2C) internet solution that provides an efficient, mutually beneficial partnership between market consumers & advertisers for forward-&-backward market linkages. Once established in the East Africa Common Market, MarketAfrica.com will expand to the Greater lakes & Central Africa regions, namely COMESA – providing accessible, affordable & reliable advertising & marketing linkage mechanism. Advertising has been limited to the press & electronic media, which are usually short-term & time bounded, & at an expensive (non-competitive) daily rate. MarketAfrica.comTM’s innovative service will ensure instant, reliable, & cheaper advertising & market information exchange option.

MANAGEMENT TEAM
Mary Nyambura Wangere, Marketing & Consumer Care & Public Relations
Mrs. Mary Nyambura Wangere-Karuga brings her Marketing & Customer Care experience she has accomplished from such companies as Koba Waters, Karma AgriTech, Algatech & Ardom Companies -Israel. Mrs. Nyambura Wangere-Karuga earned her BSc in Bio-Mechanical & Processing Engineering from JKUAT; & currently undertaking a Master of Management in Agri-Business at Strathmore University

Samuel Karuga, MD & Business Development
Mr. Samuel K. Karuga boasts a history of achievement in project implementation, operations & management, & now the realization of an East & Central Africa’s first regional internet based search engine website – MarketAfrica. Mr. Karuga earned an MSc in ChemEng - UMIST, & a BASc in ChemEng - University of Toronto.

MARKETAFRICA.COM CONCEPT STEMS FROM OUR REALIZATION OF INEVITABLE MARKETPLACE TRENDS:
1. Advertising has been limited to the press & electronic media, which are usually based on an expensive, time limited & non-competitive short term periodical rate. The need to advertise by entrepreneurs is increasing faster than the capacities of traditional media.
2. Growing & successful economies NEED the ease of transmitting & distributing available information of goods & services which is related to the DIRECT inter-linking of producers & consumers.
3. Small scale producers & entrepreneurs NEED take on & develop their OWN advertising & marketing skills, at an affordable rate & most importantly, on a global market & accessible platform.
4. Industrialized nations & Asian Tigers of the East have successfully made their economies grow by letting consumers in their domestic & global markets know, & have instant & reliable information of their domestic goods & services, fundamentally by marketing, & more importantly through ICT
MarketAfrica.com Internet Community Advertiser & Consumer Benefits. Consumers gain a convenient way to become informed users of advertisement & market linkage services while enhancing reliability at reduced & competitive advertising transaction costs, to attract customers from the informal sector all the way to the corporate sectors - Speed, Ease, & Convenience: One-Stop-Shop for all market linkage information -goods & service resource database centre at the click of a button to access vast independent and reliable information required directly from all the possible sources of all advertisers. This ensures freedom of choice, transparency, & frees all information of the market on a level playing field, which in turn brings down the cost for information, goods, & services. Whilst increasing adaptability to Education in ICT Marketing & Advertising by familiarizing themselves through continual use of MarketAfrica.com based on high Moral & Ethical Principles.

Business Partner Benefits. By working with MarketAfrica.comTM, business partners benefit from increased access to a growing population that will come to regard MarketAfrica.comTM as its most trusted database source of producers-consumers, & eventually be a one-stop resource centre for market& linkage information.